That's exactly what happened when the Sydney Swans partnered with Sherpa.
Celebrating their 150th anniversary, the Swans launched a highly anticipated range of Mitchell & Ness products.
How the Sydney Swans capitalised on brand fandom:
Game day launch Capture demand with a focused selling period. |
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Special fanbase Melbourne fans with limited merch access. |
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Pop-up store Acting as a local distribution centre. |
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Scheduled windows So fans get their merch before the first bounce |
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Marketing support Same day offer central to the sales event. |
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Sherpa's added value
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A unique away-game merch experience that set order number records.
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About Sherpa
Sherpa is a technology platform connecting independent courier professionals with businesses. Its pioneering same-day delivery platform and national driver network offer reliable, fast, and secure delivery solutions.