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How same day delivery boosted Sydney Swans' Merch Sales

Header image that shows Sydney Swans logo and Sherpa logo

What if you could turn a routine sales spike into an extraordinary event? 

That's exactly what happened when the Sydney Swans partnered with Sherpa. 


A massive new merch drop 

Celebrating their 150th anniversary, the Swans launched a highly anticipated range of Mitchell & Ness products. 

How the Sydney Swans capitalised on brand fandom: 

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Game day launch 

Capture demand with a focused selling period. 

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Special fanbase 

Melbourne fans with limited merch access.

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Pop-up store 

Acting as a local distribution centre.


Scheduled windows 

So fans get their merch before the first bounce 

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Marketing support 

Same day offer central to the sales event. 


Sherpa's added value 

  • Strategic planning: Pre-planning logistics and delivery windows. 
  • Fulfilment: Ensuring 100% on-time delivery with pre-secured drivers. 
  • Ops Team: On-call support for a smooth, headache-free experience. 
  • Easy integration: Forecasts scheduled with bulk uploads to optimise routes. 

THE RESULT: Sales up by 156%

A unique away-game merch experience that set order number records. 


Ready to turn spikes into sales records? 

Create your own e-commerce event day with our same day delivery solutions.


About Sherpa

Sherpa is a technology platform connecting independent courier professionals with businesses. Its pioneering same-day delivery platform and national driver network offer reliable, fast, and secure delivery solutions.