Sherpa and Drive Yello, two of Australia’s most innovative last-mile delivery tech companies, have joined forces to create the country’s largest independent same day delivery network.
This strategic merger brings the strengths of both platforms together on a single, unified Sherpa platform - offering retailers a wider range of flexible delivery batching, bundling, and scalable solutions to meet the needs of Australia’s biggest retailers and fastest-growing brands.
Ben Nowlan, CEO of Sherpa, said: “This strategic merger is a stand for Australian innovation and independence. Retailers face increasing pressure from global marketplaces and multinationals, alongside ever-evolving consumer expectations for speed, convenience, and customisation.
“Having an Australian-owned and operated platform is essential to maintain a healthy, competitive category — helping retailers de-risk carrier dependencies, improve delivery performance, and gain deeper business intelligence around customer experience and inventory serviceability.”
The combined strength of both platforms is designed to help brands stay in control and expand and innovate their direct delivery strategies at scale.
A Smarter, Stronger Network for Australian Retailers
Retailers can now access greater scalability and end-to-end support, all while retaining full control of their brand, data, and customer experience.
✅ Broader delivery coverage across metro and regional Australia.
✅ Smarter technology with real-time tracking, predictive ETAs, and seamless integrations.
✅ Hyperbatching, longer-distance runs, and advanced bundling options.
✅ A larger, more dynamic courier network to meet growing demand.
✅ Competitive pricing models that reward scale and drive efficiency.
More Opportunities for Drivers
Thousands of independent drivers will benefit from increased job volumes, more consistent earning potential, and improved app tools designed to make delivery work more flexible, transparent, and rewarding.
“As our network grows, so do the opportunities for our driver community,” Nowlan added. “We’re committed to building a platform that supports both drivers and retailers in equal measure.”
Empowering Clients to Compete in a Changing Landscape
This merger is just the beginning. In the months ahead, Sherpa will launch new platform enhancements, expanded delivery offerings, and strategic partnerships — all aimed at helping Australian businesses scale faster, deliver smarter, and retain ownership of their customer relationships in an increasingly competitive and aggregator-driven landscape.
