Tag: brand loyalty

Looking back and moving forward. The effects of the Coronavirus on online retail.

It’s all good, until it’s not. Foot to the floor. Like many businesses, that’s how we hit 2020 at Sherpa. Steaming through our sixth year in business with a full tank of petrol and the windows down. But just a little further down the road, we’d take a detour that would make history.  COVID-19. It […]

For Convenience, it’s Evolution, not Revolution!

Responding to the new retail customer expectations on fulfilment. 10 years ago ordering a book online and receiving it in the mail a week later was revolutionary. At the time, this state of the art retail experience was seen as way ahead of the curve. Yet for traditional bookstores, no warning bells were sounded and […]

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